Think about all the fucking possibilities. Make work that fucking matters. You are the source of every ounce of give-a-damn that will ever exist in your work. Creativity requires fucking tenacity. Most of your accomplishments will be demonstrations of tenacity, not talent. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Don’t fucking quit. Even with the odds against you, time is against the odds. Form follows fucking function. What’s important is the fucking drive to see a project through no matter what. Learn from fucking criticism. Never, never assume that what you have achieved is fucking good enough. Someday is not a fucking day of the week. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Make your work consistent but not fucking predictable. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space.